Whether you're looking for a cultural retreat, world-class cuisine, or a dive into the local scene, Oakland's Downtown and Uptown neighborhoods promise an unforgettable adventure. Join us as we explore hidden gems, iconic landmarks, and must-try experiences that capture the unique essence of these dynamic areas!

Start your morning with coffee

Start your Oakland adventure on the right note at Kinfolx, a community-focused coffee shop in Uptown. This welcoming space isn't just about caffeine; it's about connection. Enjoy a cup of brew with sustainably sourced beans while surrounded by local art and a warm atmosphere. Kinfolx is a place to celebrate Oakland's vibrant spirit, meet friendly faces, and set the tone for a day of exploring  this neighborhood.

Support Oakland Made

While you're soaking up the vibes of Downtown and Uptown Oakland, remember to show love to local businesses! Head to Oaklandish for some great Oakland pride gear or visit Dope Era for some one of a kind pieces. Shopping local keeps Oakland thriving and puts your dollars right back into the community – win-win!


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Uptown Market located in the Block Community Hub is another great stop to find a plethora of local goodies. Uptown Market is an initiative, created by Block in collaboration with Black Cultural Zone, to allow Oakland local entrepreneurs to experiment with their ideas, build a customer base, and move their businesses forward. Uptown market curates a mix of retailers and food vendors showcasing Oakland's vibrancy.

Uptown Micro Market in Oakland California

Immerse Yourself in the Culture

Whether you're a history buff or just curious, the African American Museum and Library (AAMLO) is a must-visit on your Downtown/Uptown Oakland adventure. Housed in a beautiful historic Carnegie building, AAMLO offers a unique perspective on Oakland's story and the broader African American experience in the West. Explore their archives, browse the library's special collections, or simply wander the exhibits to gain a deeper appreciation for the contributions of African Americans to our community. 

Front of African American Museum and Library in Oakland California

Get Your Wine On

Next on your itinerary is CoCo Noir Wine Shop & Bar in Downtown Oakland! This warm, BIPOC-owned spot offers a unique selection of wines, beers, and small plates, all from diverse and local makers. Enjoy a curated tasting or sip by the glass, and soak in the welcoming atmosphere. It's the perfect place to unwind and discover something new.

Coco Noir Wine Shop in Oakland California

Let’s Eat

Parche offers a delicious and versatile dining experience, perfect for any occasion. With lunch, happy hour, and dinner options, Parche caters to a variety of appetites and schedules. Be sure to check out their website or social media for current menus and hours!


Catch a Show

Located in Uptown Oakland, Oakland’s Paramount Theatre is one of the finest remaining examples of art deco design in the United States. Restored to its original splendor, meticulously maintained, and fully upgraded to modern technical standards, today the Paramount Theatre is one of the Bay Area’s premier performing arts facilities. Along with hosting live music, comedy, and notable speakers, the Paramount Theatre is home of the Oakland Ballet and Oakland Symphony.

Paramount Theater

Stay the Night

You spent the whole day in Oakland, why not stay the night? Stay in comfort and style at the Oakland Marriott City Center. Connected to the Oakland Convention Center, you’ll be close to sports, entertainment, and Oakland’s vibrant cultural scene. Relax and recharge in chic guest rooms and work out in the state-of-the-art fitness center. Tee off at Topgolf Swing Suite, located in the Iron & Oak restaurant; the interactive golf and gaming simulator features virtual games and casual dining in a sophisticated lounge environment.

Oakland Marriott King Room

See all that The Town has to offer! Check out our Digital Inspiration Guide and start planning your trip!