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Black Joy Parade Logo

Returning in 2025

Join us on Sunday, February 25 in Oakland, California for The 7th annual Black Joy Parade presented by Black Infant Health.

This year’s theme: “Redefinition of a Hustler.”

Every year thousands of folks come to The Black Joy Parade to support Black business, artists, performers, activists and more. Our communities' joy, vibes and hustle are what fuel our economy. This year we encourage you to think about how your presence on Feb 25th makes a real impact on the vibrancy of Oakland and our Black community. The parade begins on 14th and Franklin in downtown Oakland, CA at 12:30pm PST. The festival begins after the parade and ends at 7pm. The main entrance into the festival is 20th and Franklin Streets.

Black Joy Parade 2024 Graphic

What’s at The Black Joy Parade?

  • 200+ Black owned vendors including food, drinks, clothing, handmade items and more.
  • 2 stages of Black performances, including a soon to be announced headliner and The Black Joy Choir
  • Activities for the whole family at Lil Joy for kids, Games n’ Grooves and Healing Village.
  • The Black Joy Parade official merch
  • And of course the largest Black Joy Parade procession in the country!

Admissions are free for all so bring your friends and family! If you’re able, please donate via Eventbrite or here ahead of time to support the movement. Black Joy Parade is volunteer-run org and a registered 501c3. All donations go to support local artists and production of the event.

To be in the parade, become a vendor, volunteer or inquire about partnerships please visit For more information visit the FAQ page.

BLACK JOY PARADE. Be the Movement.


Bold Blackness | Creative Expression | Economic Empowerment | Unwavering Optimism

The Black Joy Parade exists to provide the Black community and allies a live experience that celebrates our influence on cultures past, present and future. We will unite a diverse community by creating a space to express each of our unique contributions to the Black experience. We invite you to be creative, be open, be present, be free.