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Visit Oakland is a private, not-for-profit, 501(c)(6) organization, with a 21-member board of directors and full time staff. Visit Oakland is funded by:
- Measure C – 1.5% of the current 14% hotel occupancy tax
- Oakland Tourism Business Improvement District (OTBID) - $1.50 per room per night
Visit Oakland is DMAP Accredited and a partner of CalTravel, Visit California and U.S. Travel Association.