Experience all that Oakland has to offer when you shop local this holiday season. From hand crafted makers creations, local fashion designs, vintage treasures, foodie finds, and eclectic shops filled with unique gifts – Oakland is the place to find the perfect present for someone special.
Visit Oakland is a private, not-for-profit, 501(c)(6) organization, with a 28-member board of directors and full-time staff. Visit Oakland is funded by Measure C (1.5% of the current 14% hotel occupancy tax) and the Oakland Tourism Improvement District (OTID) (2% assessment on nightly rates).
Increase tourism’s economic impact to Oakland through destination development.
To elevate, celebrate and illuminate Oakland in all its vibrancy.
Core values are fundamental principles that guide Visit Oakland’s actions, decisions, and behaviors. Our core values are:
Authentic: We operate with honesty in all our interactions, providing supportive environments for our team, stakeholders and partners. We are driven by a commitment to our community, producing meaningful work that reflects our core purpose. Our dedication ensures we stay true to our brand and the vibrant city we represent.
Collaborative: We believe in the power of collaboration and building strong partnerships to enhance our impact. Our focus is on developing and maintaining lasting relationships, prioritizing the needs of our visitors and partners. We are service-oriented, ensuring that every interaction contributes to a positive experience.
Committed: Our commitment to excellence and integrity is evident in everything we do. We are dedicated to our work, our team, and our community, driven by a passion for our core purpose. To stay relevant, we continuously adapt and innovate, ensuring that Visit Oakland remains at the forefront of the travel and tourism industry.
Impactful: We adapt to change and strive to create value in every endeavor. We are dedicated to educating our community, being resourceful, and demonstrating competence and productivity. Our goal is to drive positive change and effectively boost tourism, ensuring our efforts make a meaningful impact.
Inclusive: We celebrate Oakland’s diversity of culture, lifestyle, and thought, demonstrating fairness and respect in all our interactions. By keeping an open mind, we foster an inclusive environment where everyone feels valued and represented.
Inspiring: We are creative storytellers who promote positivity and develop engaging content that captivates and motivates. Our commitment to inspiring others includes promoting growth and development, ensuring that our work uplifts and encourages both our team and our audience.
Visit Oakland is DMAP Accredited and a partner of CalTravel, Visit California and U.S. Travel Association.
