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Returning in 2025
For 29 years, the annual Oakland Día de los Muertos Festival has welcomed tens of thousands of visitors to the vibrant, culturally-rich Fruitvale neighborhood for a free, outdoor, family-friendly event taking place to commemorate the Mexican traditions around the Día de los Muertos. Festival attendees enjoy world-class live music, family-friendly games, rides and activities, traditional Latin American artisans, and the stunning altares created by community members paying homage to los Muertos.
The 2024 Oakland Dia de los Muertos will take place on Sunday, November 3 from 10:00 AM to 5:00 PM on International Blvd between Fruitvale Avenue and 42nd Avenue.
ABOUT DIA DE LOS MUERTOS
The Day of the Dead (el Día de los Muertos), is a Mesoamerican holiday where families welcome back the souls of their deceased relatives for a brief reunion that includes food, drink, and celebration.
The holiday is celebrated each year from October 31- November 2. While October 31 is Halloween, November 1 is “Dia de los inocentes,” or the day of the children, and All Saints Day. November 2 is All Souls Day or the Day of the Dead. According to tradition, dated back some 3,000 years, the gates of heaven are opened at midnight on October 31 and the spirits of children can rejoin their families for 24 hours. The spirits of adults can do the same on November 2. The Aztecs and other Nahua people living in what is now central Mexico held a cyclical view of the universe, and saw death as an integral, ever-present part of life. Click here to learn more.
Parking can be limited during the Dia de los Muertos Festival. Consider these options:
- Public Transportation: Utilize BART or AC Transit to avoid parking hassles.
- Paid Parking Garages: There’s limited garages around Fruitvale that offer paid parking.
- Street Parking: Limited street parking may be available, but be sure to check for permit requirements or restrictions.
Street Soccer USA Cup Oakland
Street Soccer USA Cup Oakland will take place at Oakland’s Dia de Los Muertos Festival on Sunday, October 29th, 2023. It kicks off at 9am with the Youth Cup competition, followed by the Unity Match and Open Cup in the afternoon.
ABOUT THE UNITY COUNCIL
The Unity Council is a non-profit Social Equity Development Corporation with over 50 years of history in the Fruitvale neighborhood of Oakland. Our mission is to promote social equity and improve quality of life by building vibrant communities where everyone can work, learn, and thrive.
Our programs aim to provide the community with the tools, knowledge, and resources to transform their lives and ultimately achieve their long-term educational, career, and financial goals. These holistic programs and services reach more than 5,000 individuals and families annually in five languages. Programs include: early childhood education, youth mentorship and leadership development, employment services, career readiness training, housing and financial stability, senior citizen services, affordable housing and neighborhood development, and arts and cultural events.
