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Activate Oakland Logo

Sponsorship Program Details:

  • The Activate Oakland Event Sponsorship Program supports the creation and expansion of free community events in Oakland’s commercial districts.
  • The sponsorship provides funding of $1,000-$10,000 per event with a focus on sponsoring new and small events.
  • Although funding will be allocated with a minimum of $1,000 and maximum of $10,000 per event, award amounts are expected to be $2,000-$5,000 per event. Applicants may request up to $10,000 per event but should be prepared to justify that high amount and clearly explain the significant need.
  • Priority is given to events located in Oakland Commercial Districts and applicants from historically underserved areas outlined by Oakland's Department of Transportation Equity Toolbox.
  • Priority is given to events that are a series. Applicants that are proposing a series of events may request up to $20,000 in total for the series.
  • Events must take place between October 24, 2023 and August 31, 2024.

Click here to see the Detailed Program Description.

Application and Event Requirements


  • A completed application must be submitted online and include a detailed budget plan.

- Application Portal Opens: Thursday, September 14, 2023
- Application Deadline: Thursday, October 12, 2023
- Late applications will not be accepted.

  • The City of Oakland must be provided a free space for outreach at all events that receive Activate Oakland sponsorship.
  • Funding recipients must provide a final report describing how funds were used and the impacts of the event.


Eligible Applicants:

  • Resident
  • Business
  • Community Group
  • Artist/Performer
  • Business Group
  • Nonprofit Organization
  • Anyone with a connection to the Oakland community that shares our program goals!


Eligible Projects Include:

  • Music performance  
  • Block party 
  • Exercise or yoga class  
  • Art making 
  • Art show  
  • Pop-up shop
  • Outdoor market  
  • Movie/film showing 
  • Fashion show
  • Dance class 
  • Kids’ story time, games, or activities 
  • Outdoor karaoke 
  • Sport lesson and tournament 
  • Spoken word performance 
  • Cooking demonstration 
  • District walking tour  
  • Poetry reading
  • And so much more!