Located in the heart of Oakland’s Upper Dimond neighborhood, Loard’s Ice Cream has been a beloved local institution since 1950. Known for its rich, creamy texture and retro charm, Loard’s recently reopened its flagship location at 2825 MacArthur Blvd after a four-year closure, just in time to celebrate its 75th anniversary. The refreshed space stays true to its vintage roots, with classic neon signage, pink-and-white tiled interiors, and a menu that proudly features over 45 original ice cream flavors — including longtime favorites like butter brickle, lemon chiffon, burgundy cherry, and black raspberry marble.

In addition to its iconic scoops, the new location now includes WesLo’s, a creative sandwich counter offering everything from deli-style classics to bold bites like koji ham with kimchi spread. Whether you’re craving a nostalgic ice cream cone or a satisfying savory snack, Loard’s continues to deliver the same time-honored quality that’s made it a Bay Area staple for decades.