Oakland is an amazing place to soak up great summer vibes. With a variety of events and activities happening throughout The Town  – there is something for everyone to enjoy. By day or by night, whether you’re looking to plan the perfect date, get together with friends or enjoy lots of family fun - Oakland is the place to be!

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One of the security measures that is in place for our visitors and convention attendees, specifically in Downtown and Uptown neighborhoods - are our Business Improvement District (BID) street and hospitality ambassadors.

There are 30 full-time, highly visible Ambassadors that circulate throughout the neighborhoods elevating the visitor experience by devoting extraordinary care to our public rights of way to create a cleaner, safe and most hospitable downtown for everyone to enjoy.

Community Ambassadors offer the following services:


  • Buddy escorts
  • Umbrella escorts
  • Business engagement
  • Provide directions
  • Provide recommendations to visitors, residents, and employees

Dowtown/Uptown Ambassador escorts are available between 7:00am-10:30pm, 7 days a week, by calling 510-898-8592. A call 10 minutes in advance is appreciated.

Learn more about the Street Ambassadors Program.

Additional Neighborhood Ambassador Programs


Hours: 7:00 AM - 3:30 PM
Phone: (510) 220-4913

Jack London London District

Hours: 7:00 AM - 9:00 PM
Phone (510) 363-0989


Hours: 11:00 PM -7:00 AM
Phone: (510) 518-7304


In an emergency, call 911.

An emergency exists when there is a life-threatening police matter, a medical emergency or fire, or a person who has fallen and is unable to get up. 911 will get you police, fire and medical services.