Experience all that Oakland has to offer when you shop local this holiday season. From hand crafted makers creations, local fashion designs, vintage treasures, foodie finds, and eclectic shops filled with unique gifts – Oakland is the place to find the perfect present for someone special.

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One of the security measures that is in place for our visitors and convention attendees, specifically in Downtown and Uptown neighborhoods - are our Business Improvement District (BID) street and hospitality ambassadors.

There are 30 full-time, highly visible Ambassadors that circulate throughout the neighborhoods elevating the visitor experience by devoting extraordinary care to our public rights of way to create a cleaner, safe and most hospitable downtown for everyone to enjoy.

Community Ambassadors offer the following services:


  • Buddy escorts
  • Umbrella escorts
  • Business engagement
  • Provide directions
  • Provide recommendations to visitors, residents, and employees

Dowtown/Uptown Ambassador escorts are available between 7:00am-10:30pm, 7 days a week, by calling 510-898-8592. A call 10 minutes in advance is appreciated.

Learn more about the Street Ambassadors Program.

Additional Neighborhood Ambassador Programs


Hours: 7:00 AM - 3:30 PM
Phone: (510) 220-4913

Jack London London District

Hours: 7:00 AM - 9:00 PM
Phone (510) 363-0989


Hours: 11:00 PM -7:00 AM
Phone: (510) 518-7304


In an emergency, call 911.

An emergency exists when there is a life-threatening police matter, a medical emergency or fire, or a person who has fallen and is unable to get up. 911 will get you police, fire and medical services.