Visit California and Visit Oakland joint press conference to highlight the economic benefits of tourism and celebrate National Travel and Tourism Week

Oakland, Calif. (April 29, 2015) Elected officials, community and tourism leaders will gather for Visit Oakland's 2nd Annual Tourism Breakfast and press conference to release a new economic report showing record-breaking growth for Bay Area and California tourism during 2014. Oakland hotels have outperformed national averages, sparking development opportunities in the community. The event coincides with the U.S. Travel Associations National Travel and Tourism Week, which runs from May 2 to May 10. The event will highlight upcoming opportunities to boost regional tourism, like hosting Super Bowl 50, in addition to the attractions and destinations unique to the Bay Area. Visit California will unveil the economic report, which will provide the visitor spending totals on a statewide, regional and county-level basis as well as the amount of tax revenue and number of jobs supported by travelers. In the Bay Area, travelers spent $26.8 billion and supported 193,600 jobs during 2013, contributing to a $109.6 billion statewide tourism economy. The 2014 figures will surpass these records and show that the Bay Area propelled statewide travel spending growth. Click here to view last years report. Visit Oakland, the tourism bureau for the City of Oakland, will share its recent marketing initiatives that help drive the record-breaking year, and forecast Oakland's hotel and destination development plans. WHAT: Tourism Breakfast and Press Conference to connect the economic benefits of California's travel and tourism industry to Bay Area communities. Visit California will release a new report detailing the economic benefits of travel and tourism in regions and counties across the state, including in the Bay Area. Press are welcome to attend the breakfast, but media availability and release of the economic report will take place at the press conference at 10:30 a.m. WHEN: Tuesday, May 5, 2015 7:45 a.m. breakfast and networking (Oakland Scottish Rite Center) 8:30 a.m. presentation and panel discussion (Oakland Scottish Rite Center) 10:30 a.m. press conference (Lake Merritt Boulevard Amphitheater) WHERE: Lake Merritt Boulevard Amphitheater, Oakland, Calif. (Across from Kaiser Convention Center adjacent to Alameda County Courthouse) PARKING: Kaiser Convention Center (enter on 10th Street) or available street parking WHO: Libby Schaaf, Mayor, City of Oakland Caroline Beteta, President & CEO, Visit California Alison Best, President & CEO, Visit Oakland Keith Bruce, CEO & President, SF Bay Area Super Bowl 50 Host Committee CONTACT: For questions regarding the press conference or to RSVP, please contact Kim Bardakian, Director of PR & Community Relations at Visit Oakland, (510) 499-5723 or; or Ryan Becker, Vice President of Communications at Visit California, (916) 505-2842 or For inquiries regarding Visit California's report by Dean Runyan Associates or to request an interview with Visit California, please contact Andy Nevis at (916) 492-2707 or WHY MEDIA SHOULD ATTEND

  • Be among the first journalists to see and report on the record-breaking year for Bay Area and California tourism during 2014
  • Interview Visit California officials about the industry's success and prospects for continued growth during the next several years
  • Interview Visit Oakland officials about Oakland's growing tourism industry and its impact on economic development
  • Interview local elected officials about why tourism is a vital part of local communities


ABOUT VISIT OAKLAND Visit Oakland is a non-profit organization marketing Oakland, California as a travel destination. Visit Oakland offers a wide variety of complimentary services and materials for travelers interested in visiting Oakland. For more information, see our website at Want to share the Oakland love with the world? Join the 17,000 people who #OaklandLoveIt on Facebook, Twitter, Instagram and LinkedIn. ABOUT VISIT CALIFORNIA Visit California is a nonprofit organization with a mission to develop and maintain marketing programs in partnership with the states travel industry that keep California top-of-mind as a premier travel destination. According to Visit California, travel and tourism expenditures totaled $110 billion in 2013 in California, supporting jobs for 965,800 Californians and generating $7.1 billion in state and local tax revenues. For more information about Visit California and for a free California Official State Visitors Guide, go to Follow Visit California on Twitter at @CTTCNews.