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Partner Training Workshops

Visit Oakland is dedicated to providing opportunities for our small businesses and tourism industry partners to grow, thereby creating a dynamic destination that will enhance the visitor experience. To kick off this initiative in 2017 we will be hosting three digital marketing workshops for our tourism industry partners in Oakland. The sessions will be lead by TwoSix Digital, a leading voice in the landscape of tourism marketing. The three sessions will cover different topics, but will not necessarily build on one another. While we encourage our partners to attend all three sessions, missing one won't preclude you from gaining valuable insight from the others.

Sessions will be $10 per participant, per session. Tickets for all three sessions can be purchased up front for a discounted rate of $25. Tickets can be purchased on our event site. In addition to the workshop, we have a limited number of 1 on 1 consulting sessions with TwoSix Digital available. The 1 on 1 sessions will provide partners the opportunity to do a 30 minute deep dive to solve your biggest digital marketing issues. These sessions will be $100 and interested organizations can email Ben Taylor to see about availability.


Session 1: May 9th, 2017 from 10am to Noon

Title: Claim Your Spaces: A Guide to Google, Yelp, TripAdvisor, and other Review Sites

Presenter: Dave Serino

BIO: Dave Serino is the founder of TwoSix Digital and a 26-year veteran of the travel, tourism and hospitality industry. He is still extensively involved in the digital and online marketing process within the travel industry. To-date, Dave has presented educational sessions at more than 150 travel industry conferences and events. He is a featured presenter in the Certified Destination Management Executive Program (CDME), which is conducted by the Destination Marketing Association International (DMAI).


This 2-hour workshop will provide you with everything you need to know about how to “Claim Your Spaces” on the world's largest user-review sites including Google, TripAdvisor, Yelp and more. Attendees will learn best practices when it comes to maintaining accounts, integrating content into their marketing efforts, and how to manage their presence within the various communities. Don’t miss this valuable educational event brought to you by Visit Oakland.


Session 2: June 13th, 2017 from 10am to Noon

Title: A Guide to Social Media Content Planning, Distribution, and Online Promotion

Presenter: Brian V. Matson

BIO: Brian V. Matson has been a part of the travel and tourism industry since 2003. He’s a well-recognized speaker at state, regional and national conferences and is known for his entertaining presentation style that makes his talking points stick with attendees. He’s a great asset to the development a destination's marketing efforts due to his vast experience working directly with destinations, hotels, attractions, restaurants ,and resorts - along with his vast knowledge of digital marketing.


This two-hour workshop will feature information that will help your organization leverage social media to gain maximum results.  Learn valuable strategies to help organize your day-to-day activities including: content planning, content development, content distribution, and helpful tips to master Google. Get valuable insights about social media advertising to help your organization get the very most out your digital marketing efforts. Don’t miss this valuable educational event brought to you by Visit Oakland.


Session 3:  July 19th, 2017 from 9am to Noon

Title: Digital Marketing Trends and Best Practices

Presenter: Brian V. Matson


This educational event will feature 2 informative sessions. During part one, get up-to-date on all the latest trends and developments in the world of digital marketing and tourism. We’ll discuss some of the latest research and clue you in on what you need to be focused on in 2017. In part two, learn the latest tips and tricks to master the use of Facebook and Instagram for your organization. You'll discover ways that your organization can contribute to the online story of Oakland. Don’t miss this valuable educational event brought to you by Visit Oakland.


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