Royal Coffee is a family-owned and operated importer of specialty green coffees, serving the international roasting community. Founded in 1978 by Bob Fulmer and Pete McLaughlin in a tiny office on Hollis St., the company began with the purchase of a single bag of coffee that Bob and Pete used as a desk until they found a buyer for it. They turned the proceeds of the first sale into two more bags, and the rest is history.
We now import the finest coffees in the world, from over 30 countries of origin and a vast network of producing partners. From warehouses in Oakland, Seattle, Madison, Houston and Shanghai, Royal supplies some of the top roasting houses around the globe. Our humble roots continue to inform our day to day operations though, as many of our clients get their start with us buying a single bag of coffee.
Whether you are a small shop looking to purchase one of our high-end, exclusive 22lb Crown Jewel boxes, a pallet or two of individual selections from our extensive Offering Sheet, or you need a forward spread on multiple container loads financed and shipped to any port in the world, Royal’s trading and logistics teams are here to help. Prefer to buy online? We’ve got that covered as well. Simply Create an Account to get started.
Regardless of how you buy from Royal, we hope that you will stop by The Crown: Royal Coffee Lab & Tasting Room to experience the full spectrum of coffee. Join us for a class, event, tasting or cupping in the heart of Oakland. We offer cutting-edge original workshops, the full suite of SCA Pathways, CQI courses & guest curricula by the industry’s thought-leaders.
DescriptionAs green coffee importers of 41 years, we wanted to create a space that would invest in the future of the specialty coffee industry while supporting our home, Oakland, California. The Crown: Royal Coffee Lab & Tasting Room is one part learning space, offering classes, workshops, cuppings, tastings, SCA courses and Q courses; and one part community center, offering lectures and gathering spaces. We welcome all in our Tasting Room, offering both traditional and non-traditional items, showcasing our green coffee offerings alongside public tastings, pops ups and events.
We challenged our Architect of Record, Norman Sanchez and our interior architect, Brett Terpeluk of Studio Terpeluk, to create a space that would stand the test of time. We brought on Northern Sun to be our general contractor to bring our collective vision to light. We worked with local artists and builders throughout the Bay Area to pay homage to the city we love including a curated Art Space along the full length of our building.
Our design-forward coffee space utilizes a Nanawall system, a tornado-proof movable glass wall system housed by a superstructure that supports the shape-shifting nature of our entire building. The use of glass in the space is twofold — allowing guests to see the journey green coffee takes from the roaster to the Tasting Room; and representing the transparent nature we are trying to bring to the industry.
The space can be both one large building or can be broken up into four main self-operating institutions: Tasting Room, Presentation Room, Brew Lab and Roasting Lab. The main event is our custom, hand-glazed, made-in-the-USA green tile mosaic wall spanning half the space. Its goal is to transport guests to coffee forests around the globe without saying a word.
We tasked local artist Joseph Chambers with creating a one-of-a-kind, shape-shifting bar greeting guests into our space. The bar consists of eight interlocking and freestanding blackened steel carts.
Nearly everything in the building is modular, including our custom cupping carts and espresso carts built by Shada Designs. The units receive their power, water, cable, drainage and anything else they’d need from custom floor boxes scattered throughout the space.
We built this space to be an active ideas incubator for the coffee industry. About a year in, we are proud to have been able to host the likes of UC Davis, World Coffee Research, Coffee Competitors, and allied makers in other industries.
