The Jack London neighborhood encompasses the area from the Oakland Estuary along Embarcadero to 5th Street, just before Interstate 880. The area is named after renowned author Jack London who spent much of his childhood in Oakland. He was seen frequently with the owner of Heinold's First and Last Chance who supported his education as a young boy.
The area developed as an industrial neighborhood with many of the renovated architecture reflecting its past. In the late 19th and early 20th centuries, Oakland's stop as the final Californian destination on the Transcontinental Railroad connected the West to the East Coast while Western Pacific Railroad's train station on 3rd Street spurred development along the Oakland waterfront. Today, it's location next to the Oakland Estuary and the Port of Oakland with the warehouse and produce districts continues the economic impact of the transportation of people and goods.
Christmas Tree Lighting at Jack London Square (Dec. 2) – Ring in the holiday season with Jack London Square’s annual tree lighting! The family-friendly event features an enchanting evening of holiday performances, live reindeer, and an appearance by Santa Claus himself.
Lighted Yacht Parade (Dec. 3) – Celebrate the season along the Oakland Estuary. As the sun sets, the waters are lit with colorful lights with a parade of holiday- decorated yacht and sailboats.
Jack London Square – The vibrant dining and shopping area provides plenty of activities for the entire family. Check out waterfront dining options, including Scott’s Seafood, Kincaid, Haven, Bocanova, Lungomare, plank!, Steel Rail Public House, Jack’s Oyster Bar & Fish House.
Heinold’s First and Last Chance Saloon (48 Webster St.)– You can’t visit Oakland and not stop into this famous waterhole and slanted bar for a drink. While you’re at it, commemorate the 100th anniversary of author’s Jack London’s life and explore the plaza for other Jack London tributes. Visit the bronze statue of the man that overlooks the water, snap an obligatory selfie next to the bronze wolf (tribute to The Call of the Wild), and his recreated log cabin that the author had lived in.
Yoshi’s (510 Embarcadero) – The famous jazz music venue and sushi restaurant brings top music talent and culinary creations together. Check out the calendar for performances by world-renowned Jazz musicians, hip-hop artists, and contemporary acts. December headliners include Chante Moore, Oakland’s own Tony! Toni! Tone! and comedians D.L. Hughley and Sinbad.
Oakland Metro Operahouse (522 2nd St.) – The non-profit performing arts venue is an intimate space to see live acts up close. Catch up on underground performances and small bands before they hit the mainstream.
Oakland Urban Wine Trail – Did you know 5 out of the 10 Oakland wineries are in Jack London Square? Conveniently walkable, you can taste pours from different wineries all within a few blocks of each other.
Beer Revolution (464 3rd Street) – A craft beer bar & bottle shop featuring 50 constantly rotating taps & hundreds of bottles.
Nido (444 Oak St.) – Authentic and traditional Mexican flavors are served in this unique restaurant at the Southern edge of the Jack London District. Named after the word for “nest” in Spanish, Nido welcomes guest into their family environment. In addition to delicious Mexican entrees, the restaurant serves a variety of margaritas sure to make a hit during happy hour.
Souley Vegan (301 Broadway) – No meat? No problem. Indulge in the flavors of Southern food without any compromises. Owner and Chef Tamearra Dyson creates recipes using fresh herbs and spices that’s delicious to both vegans and carnivores. Try to the fried okra and jalapeno poppers.
Home of Chicken and Waffles (444 Embarcadero) Owner Derrick Johnson chose Oakland to open up his first of his three Bay Area locations. Calling Jack London Square home for 10 years, not only does the restaurant serve up delicious family-style meals, it also employs formerly incarcerated individuals by giving them a second chance and necessary skills to change their path in life.
Everett & Jones Barbeque (126 Broadway) – Started by Alabama native Dorothy Everett, her eight daughters, one son and one son-in-law (Jones) in 1973. The rib and sausage platters are favorites here, but the menu goes way beyond the traditional brisket. Be sure to order extra of their Super Q sauce with it's blend of smoky tomato, vinegar, and just the right amount of cayenne.
Authentic Bagel Company (463 2nd Street) – Fresh bagels baked daily by the "bagel brothers." They use their great grandmother's recipe, but have added their own twist by using a sourdough starter. Visit them for their breakfast and lunch specials.
Dragon Gate Bar and Grille (300 Broadway) - What is Taiwanese & Hong Kong lifestyle most famous for? It’s the nightlife of street food markets! Chef & owner Johnny Chang’s concept design for Dragon Gate is an essence of that very nightlife cuisine, uniquely wrapped and brought to life with a fusion of Oakland flavor.
Baia Pasta (431 Water St) – Artisan handmade pasta in Oakland made from organizing grains and crafted on-site in Jack London Square. Named after the Oakland waterfront and the SF Bay Area, “baia” means Bay in Italian. Baia’s four-person operation team provides fresh dried pasta in the slow food theory, with local, sustainable, and fair food practices. Gluten-free options are also available.
Oakland Supply Company (291 2nd St) – Sister company of apparel brand Oaklandish, the boutique showcases American-made goods and fine local wares from The Town. Artisan jewelry, personal care items, and home goods are just a sampling of what is offered in their rotating selection of inventory.
Narrative (560 2nd St) – Cool antique shop selling vintage and rare collectibles and goods. Specializing in home décor, furniture, art, and music, this brand-new boutique is a perfect location to spend a lazy afternoon shopping for the perfect gift.
Waterfront Hotel (10 Washington St.) – Take in views of the Bay and San Francisco from one of the nautical-themed rooms at this hotel right by the water. The shops, restaurants, and nightlife of Jack London Square are right out the front door providing the most convenient hotel in Jack London Square.
Z Hotel Jack London Square (233 Broadway) – Near Jack London Square, this boutique hotel has recently renovated and rebranded to bring it in line with Oakland's new vibe. The Z delivers first-class hospitality with 100 rooms. It also features a pool, a gym, free parking, a restaurant and free newspaper service.