Nestled within walking distance of Lake Merritt and conveniently located next to Fruitvale BART station, visitors can immerse themselves in Fruitvale’s predominantly Latino and Southeast Asian population and culture. Fruitvale is known for its assortment of Mexican food fare, especially Oakland’s famous street-style tacos. Many of the shops and restaurants located in Fruitvale are family-owned, and some have even been passed down from generation to generation.
Fruitvale Village- The heart and landmark of the neighborhood, the Fruitvale Village is the commuter plaza leading into the Fruitvale BART station as well as Public Market, a locally-run shopping area housing a number of vendors offering bakery items, ice cream, and treats.
Dia de los Muertos- Held every October, it is the city's largest festival of its kind dedicated to family ancestors and local heroes in the Oakland community.
Peralta Hacienda Historical Park- The Peralta House is fully restored an doffers a step back in time to the days of Mexican and Native American inhabitance in California.
Obelisco- This traditional Mexican restaurant offers healthy meals using local and organic ingredients. Owner Leticia Chavez has been a staple of Fruitvale's restaurant scene for many years, having expanded her Mexican restaurant business to this new location.
Nieves Cinco de Mayo- Incredible home-made ice cream with flavors like rose petal, corn ("elote"), cactus fruit and more. Owner Lusi Abundis also loves to have his customers participate in the ice-cream making process, bringing out his hand-cranked ice cream barrels for kids to help make his delicious creations.
Cabalen Sweet & Savory- This shop brings home-made Filipino food to Oakland. Owned by two sisters, the restaurant is a homey gem dedicated to traditional Filipino cooking and flavors.
Elizabeth's Fashion- The go-to place for all women's formal celebration attire. Whether it's for a wedding, quinceañera, or prom this local shop offers dresses and alterations for the special gown for your right of passage.
Fashion Palace- Fruitvale's premier tailor of custom men's suits. Doing business in Oakland for over 20 years, customers choose style, colors, and fabrics are involved in the creation process every step of the way.
Tombstone Western Wear- Cowboy apparel is popular in Latino culture, and whether you're looking for a new gallon-hat, boots, or Wrangles and accessories, this store is your one-stop shop for all Western gear.