Plaid Friday in Oakland

Plaid Friday in Oakland


Plaid Friday offers an alternative to the Black Friday holiday shopping experience. It begs the question, which kind of shopper are you?

The day after Thanksgiving is the biggest shopping day of the year. Some folks camp out overnight at big box retailers in order get luring discounted items. Mega-retailers go from being fiscally in the red to black (hence the name) thanks to these consumers.

But, other shoppers prefer to enjoy big sales and find unique, meaningful gifts while also waking up late and brunching with friends before leisurely strolling independent shops. Maybe getting a mani-pedi and enjoying a cocktail or two before dinner out. As an added bonus, these shoppers know that far more of their hard-earned money spent on Plaid Friday shopping at independent stores stays and reinvests back in their local community (see graphic on this page).

Help us celebrate by wearing plaid while shopping at participating businesses on Friday, November 23rd. Look for the Plaid Friday placards at your local shops. Many of these businesses are offering specials during Plaid Friday. Here in Oakland, our website will be the hub for discovering participating businesses and related events. 

Event Info

  • Dates: November 23, 2018
  • Address: Oakland, CA
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