Holiday shopping; its a war out there. Not literally of course but those Black Friday lines, the over aggressive shopper fighting you for the Tickle Me Elmo (or whatever the kids are playing with these days), the retail staff filled with anything but cheer, who needs it? Not Oakland, as evidenced by the 6th annual Plaid Friday. Plaid Friday encourages holiday bargain hunters to shop locally and support independent Oakland businesses. The Oakland Grown event is always a hit in The Town and this year will be no different with over 40 local businesses participating. Get more info on Plaid Friday here but for now take a look at a few stores were jazzed about for the holiday.

For the Local

Oaklandish 1444 Broadway Looking for a gift for an Oaklander? Look no further than the unofficially official store for Oakland gear! Oaklanders are a proud bunch, which makes shopping for us even easier. What started as a local art project has evolved into a retail brand that sells artistic, local t-shirts, hoodies and kids gear that evoke Oaklands culture. Bonus, they sell jeans now! Also try: LuckyLo Art Gallery & Boutique

For the Homebody

Marion and Rose's Workshop 461 9th St The elves arent the only one with a workshop. Head to Old Oakland and you'll fall in love with just about everything you see in Marion & Roses Workshop. Proud supporters of shopping locally, Marion and Roses is your stop for finely handcrafted, heirloom quality goods made in the U.S.A. Theyve got a little bit of everything from prints to jewelry to cute home decorations. Swoon. Also try: Rockridge Home

For the Kids

Montclair Toyhouse 6115 La Salle Ave Got kids on the list? Dont spend Black Friday standing in a horrendous line at a big box store. Instead, head to the Toy House in idyllic Montclair. They truly can make your shopping stress free. You can walk in, chat with the owner and ask questions in order to find the perfect gift. Theyll point out the hottest toys and even provide free gift wrap. Ho ho ho.

For the Hipster

OwlNWood 45 Grand Ave This ones for the vintage boutique hipster enthusiast on your list. OwnNWood offers a creative blend of international brands, vintage products and local design.The concept forOwlNWoodis influenced by owner Rachel Konte's Afro-Scandinavian heritage. While blending Danish quality and aesthetics with American design, she fuses the decades of the 1970's, 80s and 90s. Use the code PH510 on Plaid Friday and get 25% off. Also try: Standard & Strange

For the Shoe Addict

Shoe Groupie 1621 Broadway Near the 19th street BART station is heaven for the shoe addict on your list. The name says it all, they carry a variety of brands and styles. But they also offer amazing accessories, clothing from local artists and fashion designers. Bonus: They actually started their deals on Monday the 24th so youve got an entire week to get there. The list could go on and on, so just take a stroll through Temescal Alley, Piedmont Ave, Grand Ave or College Ave, and support the local business this Plaid Friday.