Communication Plan

As a Destination Management Organization (DMO), Visit Oakland’s role is to use research and economic indicators to strategically and holistically increase tourism. Visit Oakland strives to inspire both the leisure and business traveler to choose Oakland as their next destination. Our goal is to increase visits that positively affect occupancy and economic impact through tourism best practices.

Visit Oakland implements tourism-driven strategies to both amplify the brand and to facilitate economic growth for local businesses. We do this by focusing on the “experience economy” message which showcases Oakland’s shopping, dining, music, nightlife, and entertainment. This includes promotion and partnership to build awareness of the culture, culinary, art and festivals scene in Oakland. Within the community, Visit Oakland collaborates with tourism partners and serves as an advocate for the destination.